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These parameters determine the period the report applies to. A start and an end day may be chosen using date pickers - both are inclusive. Handy links are available to set the period to the last day, week, month and year all including today. Reports usually default to a seven day period.
Format
By default the report is generated as a PDF. You may use this parameter though to change the format to HTML if you wish. This option is available on all reports.